Culture is a feeling, a vibe, an extension of your brand.
In this one-day workshop for association exhibition organizers and marketing colleagues, attendees will discuss the overall strategic mission of their exhibitions and events, barriers to success, and future trends impacting their product and services specific to the association, and will walk away with a game plan for success.
IAEE’s CultureCreation will provide strategic and tactical tools and resources to assess your current internal culture, association member needs, exhibitions and events, and then tailor outcomes for success.
During this one-day session, you will:
- Understand the key components of strategic event planning
- Conduct an environmental-scanning exercise to expose trends that are affecting members
- Build a workplace culture of trust, innovation, and productivity to serve association members and stakeholders (exhibitors and sponsors).
- Learn from a case study how Journey Mapping can enhance the member experience.