IAEE DC Chapter January Luncheon

IAEE D.C. Chapter Luncheon – January 8, 2016

Carmines DC, 425 7th Street, NW Washington, DC 20004


11:45 a.m. – 12:30 p.m. Networking Reception

12:30 p.m. – 2:00 p.m. Luncheon and Education Program

Topic:   Roundtable Discussions

Kick off the new-year by sharing great ideas and learn ways you can exceed in 2016.


  • Social Media – 2015 measurable successes.
  • Apps – What App features are most popular? Why?
  • Increasing Event Revenues – How am I going to do it in 2016?
  • Show Floor Design and Value Added Draw – What direction are you going and why?
  • What I Learned from Exhibitors that can be used to attract new attendees.
  • Collaborative Partnerships – Driving to a Win-Win
  • How will Big Data be used differently in 2016 vs 2 years ago?
  • 2016 Attendee Acquisition, Who are your target attendee segments? How did you identifying them? How are you marketing to them?
  • Understanding the drivers of engagement, stakeholder’s needs/purpose
  • “Will you be back next year?” – How to respond to a “yes” and to a “no”?


Are you new to IAEE DC Chapter Luncheons? Attend your first luncheon courtesy of the Chapter! We would like to offer you an opportunity to attend the upcoming IAEE DC Chapter lunch program on a complimentary basis. Through a generous offer from Freeman, the first five Show Organizer/Planner members to enter the Promo Code:    16JANFRE when registering for the March luncheon will be registered free of charge. You may only use this offer once.


Register Here


Welcome New Member Organizations

American Association of Immunologists Inc
American Health Care Association
Association for Financial Professionals
Association of Women’s Health, Obstetric & Neonata
Buchanan Studios Inc
Digestive Disease Week
National Association for College Admission Counseling
Orbital ATK
San Diego Tourism Authority
The CALPRO Group


Surviving Expo! Expo!

Carol-JohnsonCarol Johnson, Registration/Conference Specialist, National Trade Productions

I’ve only been in the tradeshow industry for about a year and a half and Expo! Expo! in Baltimore was my first opportunity to really get my feet wet at an industry conference. Being around a vast amount of industry professionals can be overwhelming. You can either sink, or put on your tradeshow fins and swim. At an event such as this, it can be very easy to get overlooked as a newbie but IAEE made it a very clear that we were also a priority. From my first impression, which was the First Timers Orientation and the General Session, I felt empowered to create my own journey. Not only at Expo! Expo!, but also in my professional career. I immediately began thinking how can I take advantage of this opportunity and make this most of all of the knowledge I was about to receive. At Expo! Expo! I realized that I have all of the tools that I need to succeed. All that I have to do now is go to work!

I am very thankful for the scholarship that IAEE gave me and the opportunity to experience everything Expo! Expo! had to offer. It means a lot to be a part of an organization that is dedicated to investing in their members. For my fellow newbies, I compiled a short list of survival tips:

  1. For my fashionistas, wear comfortable shoes. Even though I work on very large tradeshows, for some reason all common sense left my brain when I decided to wear heels the day the exhibit hall opened. Bad idea…
  2. Go with a plan: Obviously don’t try and plan every second of the day but check out the exhibitor list and make a plan to see the companies that could benefit your next show. With all the of action that is happening on the show floor, it’s very easy to get distracted. If you go in with a plan, you can easily get yourself back on track.
  3. Forget about your diet: There is so much food and everything is good! Do yourself a favor and let yourself indulge a little. You can work it off when you get back home. 🙂
  4. Divide and Conquer: If you are going with several of your coworkers, discuss what sessions you are all interested in. There will probably be several sessions that you want to attend that are happening at the same time. Compare schedules and then divide and conquer. Just don’t forget to compare notes after the show.
  5. Go to everything: There are several Happy hours, Receptions, Meet and Greets, etc… You may get exhausted just looking at all of the options, but it is worth it to network and socialize with vendors, clients and colleagues in a relaxed setting.
  6. Be Inspired: You will witness several industry awards given to people that are just like you. Use their accomplishments as motivation for your career. The next year it could very well be YOU on that screen.
  7. Brings lots of business cards: Flood your purse, wallet, computer bag, notebook, jacket packet, boots J with business cards. Trust me you can never have enough at Expo! Expo! and you don’t want to be the person trying to jot down emails on pieces of scrap paper.

Good Luck!

New Chairman Welcome Letter

IAEE at Doubletree BethesdaWelcome! Thank you to the 2015 IAEE DC Chapter Board of Directors for completing a magnificent year. Through their diligence and hard work, the chapter and its members have been started down a path for great success. Let’s highlight some of the fantastic accomplishments of 2015.

The chapter brought on a Chapter Administrator to help facilitate the chapter needs. This greatly improved our efficiency and helped the board members focus on the long term vision of the Chapter and its members.

The Chapter introduced for the first time ever a digital version of Showbuzz. This helped cut costs for the chapter and reach our members in a more efficient manner. We are excited to continue with the digital version of Showbuzz and inform our members with great content.

The chapter held eight very successful lunches with intriguing sessions and speakers as well as multiple special events throughout the year. We hope and will continue upon these successes for 2016, bringing even more enticing sessions and speakers to our members.

We built upon our relationship with IAEE HQ, making it stronger and aligning our visions. Through this alignment we will help shape the future.

Last but not least, the DC Chapter brought back the IAEE DC/NY War on the Shore trophy because of our esteemed Past Chair’s, Andrew Ortale, 50’ par saving putt…or so goes the tall legend.

With all of these accomplishments, surely 2016 will be an even greater year.

The focus and core theme of 2016 for the DC Chapter will be on Unity. We must unify our members with the long term vision of the chapter as well as the main focus of IAEE. As the largest regional chapter of IAEE, it is up to us to help shift the industry into the future. I believe, by working together we can propel the events industry to be the industry everyone wants to be a part of.

It is essential for the chapter to gain more active volunteers in 2016. We will hold multiple calls for volunteers throughout the year and I urge each and every one of you to help out. We are stronger in numbers and through these numbers we can accomplish all that the board has set forth for 2016.

We will introduce, what we call, micro-events throughout the year. These micro-events will have various purposes to help connect our members. They will be small and catered to individual groups for specific purposes. Part of our unity theme, we will make sure not to leave anyone to the side. These events are meant to further the connections and relationships we make within this industry.

An exciting development that occurred in 2015 and will be enacted in 2016 is the addition of a Young Professional Director position on the board. Adding such a position will help unify young professionals and integrate them all with the DC Chapter members. Coming together and working together to help educate the future of our industry.

These and many more initiatives have been put in place for 2016. Myself and the 2016 Board of Directors are excited and eager to embark on this journey together. We will all work together, board members and volunteers, as members of this great chapter. We are the largest chapter. We will be the strongest and we will help shape the future of this great industry.

I thank all of you for your continued support and on behalf of the 2016 IAEE DC Chapter Board of Directors, we look forward to working with all of our members to make 2016 the year to remember.