IAEE DC Chapter WLF Reception

You are invited to

IAEE DC Chapter – Women’s Leadership Forum & DC Chapter Reception

Women’s Leadership Forum

MGM National Harbor

7200 Harborview Ave Oxon Hill, MD 20745


Sponsored by Meet Fort Lauderdale



5:00 PM – 6:00 PM – RESILIENCE: Panel Discussion, led by Cathy Breden, CMP, CAE, with panelists Julie Coker Graham, Gary Shapiro and Andy Smith.
*All chapter members are welcome to attend if registered for the reception.


6:00 PM – 7:00 PM – Reception, hosted by IAEE and the DC Chapter: Sponsored by Ft. Lauderdale CVB



Free for WLF registered attendees

$35 for DC Chapter members

$45 for non-members and “onsite” registration


Free parking available at the MGM



Join the Elite CEM Community




Are you looking for that last minute CEM course to graduate?  Or are you looking to start the CEM process now.  Here are a few upcoming local courses here in the Washington DC area.


October 25, 2016

Floor Plan Development

Time: 8:00am – 5:00pm

Location: Department of Commerce



October 26, 2016

Selecting Service Contractors

Time: 8:00am – 5:00pm

Location: Department of Commerce



October 27, 2016

Security, Risk and Crisis Management

Time: 8:00am – 5:00 pm

Location: Department of Commerce


IAEE DC Chapter WLF Reception

IAEE DC will host its Annual Spring Reception in conjunction with the IAEE Women’s Leadership Forum.

WLF 2016.png

On April 25, 2016 the Washington, DC Chapter of IAEE will be hosting a reception to welcome the participants of IAEE’s Women’s Leadership Forum.  It will be held at the Walter E. Washington Convention Center Salon B,  located at 801 Mount Vernon Place, NW Washington, DC 20001, starting at 5:00 PM.

This event is made possible by the generous sponsorship of the Greater Ft. Lauderdale CVB, and their hotel partners.


The reception is open to all participants of the Women’s Leadership Forum for FREE.  It is also open to members of the DC Chapter and guests for a nominal fee.



Important Dates

Event Date: April 25, 2016 from 5:00 – 7:00 PM

Pre-registration Deadline:  April 22, 2016 @ 5:00 PM

Cost is:  Free for attendants of WLF

For those not attending WLF, Cost is:  $30.00 for IAEE members; $40.00 for non-members and on-site registration.



Walter E. Washington Convention Center

Salon B

801 Mount Vernon Place, NW

Washington, DC 20001

(202) 249-3000

Culture Creation Recap



I had the pleasure of attending IAEE’s Culture Creation 2015 which was held in conjunction with Exhibitions Day and I’m so glad that I did! This workshop centered around the strategic mission of your organization’s exhibitions/meetings/events and how to make these better while giving resources that can help achieve successful outcomes.

We were very impressed with the presenter caliber. The speaker, John S. Parke, was engaging, funny and very knowledgeable. He kept the entire audience engaged throughout the workshop.  My entire team enjoyed his comical anecdotes which were very relevant to the material discussed as well as the fact that he offered “after school” assistance very openly and freely to the workshop attendees.

What stood out to me the most from the workshop, was the use of the STEP (Social, Technological, Economical, Political) analysis which is used to help determine the external forces that can affect your organization’s events in the four categories mentioned.  At NTP, we conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis as part of our post-show report, which is presented to each of our clients when their event is complete. With the use of STEP, this is a great way to determine some important factors prior to their event(s) and help lessen the list of Weaknesses/Threats. Since the completion of the workshop, NTP has already incorporated the STEP analysis into a planning meeting with one of our clients.

Overall, the workshop was informative and very applicable to our industry. I also think that the information provided was insightful and easy to implement across the board. I feel it offers great value to office teams and has excellent takeaways, as shown by our own team’s usage! I definitely recommend this event to other groups!

Necoya Tyson, Senior Operations ManagerNational Trade Productions, Inc.

Exhibitions Day Recap

exhibitions day

Rob Hamlin

Tuesday, June 9th was Exhibition Day on Capitol Hill here in Washington, DC, and for the second year in a row IAEE organized a fantastic day of meeting face-to-face with members of Congress to raise awareness for the “Exhibitions Mean Business” campaign and address key legislative issues affecting our industry.

As one of more than 100 representatives for events, venues and supplier companies, I stormed the Hill last week with a group of four other folks from Virginia. Over the course of the day we buzzed back and forth between offices meeting with several Members of Congress and/or their staff.

This year, our campaign was focused on 4 primary topics:

  1. Passage of H.R. 1401 – the JOLT Act
  2. Support for Open Skies agreements
  3. Support for Trade Promotion Authority
  4. Advocating the importance of supporting government attendance at exhibitions

In our conversations with Members of Congress, my group and I relayed the important role that provisions like the JOLT Act and Open Skies Agreements play in promoting international travel and commerce and how important it is to our industry that these kind of arrangements remain in place. Because it never hurts to mention the bottom line, we also made the point that the Events & Exhibitions industry added over $71 billion to the GDP in 2014, and that issues that impact our market have a major impact on jobs and businesses across the country.

As event professionals, of course, we’re all well aware of the power of face-to-face communication but statistics on the effectiveness of this kind of advocacy make it crystal clear. Members of Congress consistently rate this kind of personal communication with constituents as having the highest influence on the way they make decisions on issues, and that really comes across in these meetings. Everyone I spoke to was extremely focused, engaged and interested in understanding our needs and concerns.

I have to say that seeing this process in action is an amazing experience – I guess I never really believed that one person, or even a hundred, could have any impact at all on the decisions that get made in our government, but that’s exactly what happens.

And I come away from the experience believing that we did make a difference.  Maybe a small one, but an important one, nonetheless. The key is to keep it up, and I hope that you’ll all join us next year and add your voice.

Rob Hamlin, Director of Exhibition SolutionsUngerboeck Systems International

Lobbying Pic

fugate_j hi-res

This was my first experience with Exhibitions Day, but it won’t be my last.  I found the overall experience to be very valuable in the following ways:

  • I learned a lot more about the issues that are most important to our industry. I knew a little about each one, but I didn’t understand the full potential impact of each.
  • I found the approach/process to be very interesting relative to the “ask” of each congress person. Clearly they want to know what you want from them and at the same time understand how that relates to their position on the matter.   I found it interesting that some members were eager to openly and proactively support certain issues where as others were supportive but not willing to openly sponsor.
  • It was interesting that of the 6 offices I met with only one member was in the meeting. Roger did warn us about this and not to be disappointed about it, but I was expecting more than 1 in 6.
  • It’s always nice to see old faces and meet new, and this opportunity gave me the chance to do both in a setting other than a reception or a show floor.
  • I believe that we were heard, and that our valuable time did not go to waste. If I am not traveling, you can count me in every time.

The Good and Opportunities to Improve:

  • The organizing team did a great job in preparing us to meet with the members. In fact it may be a little overkill in that regard.  In the meetings everyone wants to get straight to the point, and I think a one page brief on each issue should suffice.
  • There were as many as 10 people in my Maryland group in some meetings. I think there is an opportunity to divide and concur to reach more members.  I’m guessing there are some states we didn’t make it to (my home state NM for example) yet each state has 2 senators and all the votes count equally.

Jeff Fugate, Senior Vice President, Sales and Marketing | Experient



IAEE HQ Announcement


Today is the last day to apply for KLI and KALI!

Register today to start your leadership journey!

The Krakoff Leadership Institute brings together individuals interested in learning more about themselves so they can get involved and become effective strategists, contributors, facilitators and the innovators. This highly interactive curriculum integrates theory and practice to ensure institute participants leave capable of both thinking better and doing better.  This program is designed for those with 3-5 years’ experience in the industry.

Through active participation, participants will gain a greater understanding of how to:

• Align personal and professional values as well as manage opposing values
• Leverage personal strengths and weaknesses (DISC) to promote and motivate excellence with differing work styles
• Form effective teams by recognizing barriers and integrating intervention techniques to achieve synergistic results
• Communicate effectively in a diverse and global industry to maximize value and decrease misunderstandings
• Address and manage conflict in the workplace with skill to minimize disruptions to work and to create a harmonious work environment
• Apply processes and tools to develop a strategic plan to navigate needs, trends, issues and develop solutions that deliver the  greatest impact and value
• Evolve personal leadership skills through intentional self-evaluation
• Earn 12 hours towards CEM recertification
For more information checkout: KLI Application

or 2015 KLI_KALI Info Sheet 

IAEE HQ Announcement


Culture is a feeling, a vibe, an extension of your brand.

In this one-day workshop for association exhibition organizers and marketing colleagues, attendees will discuss the overall strategic mission of their exhibitions and events, barriers to success, and future trends impacting their product and services specific to the association, and will walk away with a game plan for success.

IAEE’s CultureCreation will provide strategic and tactical tools and resources to assess your current internal culture, association member needs, exhibitions and events, and then tailor outcomes for success.

During this one-day session, you will:

  • Understand the key components of strategic event planning
  • Conduct an environmental-scanning exercise to expose trends that are affecting members
  • Build a workplace culture of trust, innovation, and productivity to serve association members and stakeholders (exhibitors and sponsors).
  • Learn from a case study how Journey Mapping can enhance the member experience.


IAEE HQ Announcement

exhibitions day

Exhibitions Day

As you know IAEE will be in Washington DC on June 8-9 representing the exhibitions and events industry.  How will your chapter support these initiatives?  Will you send a representative from your chapter?  Will you proclaim an exhibitions and events day or week in your respective cities?  As you begin to think about how you and your chapter will support Exhibitions Day, join Roger Rickard on 31 March at 12:00 CT on a brown bag webinar discussing these vary topics.  To build awareness with our membership, please include this link on your chapter calendar of events.  Don’t miss this opportunity to support your industry. http://www.iaee.com/events–education/exhibitions-day/

IAEE HQ Announcement

2015-03-20 11-19-08

We are offering five more CEM courses in Washington, D.C. next month! Choose one course to attend on 7 April and one course to attend 8 April 2015 to help you on your way to earning your CEM designation or to recertify. Seating is limited, so sign up today!

Date:                   7 April 2015

Courses:             Conference and Meeting Management and Floor Plan Development

Time:                   8:30am – 5:00pm

Cost:                    $250 for Members/$385 for Non-Members

Location:          Co-Location with IAEE Women’s Leadership Forum at the DC Marriott Marquis in                                       Washington, D.C.


Conference and Meeting Management Instructor: Carol Krugman, MEd, CMP, CMM, is  the Chair| Department of Hospitality, Tourism & Events and the Assistant Professor at Metropolitan State University of Denver. She has been organizing international meetings for over 25 years as a corporate marketing manager, association executive, senior manager for two global communications and experience marketing agencies and president of her own independent meeting management company. She is a frequent speaker on international meetings and is regarded as one of the industry’s top experts in cross-cultural planning, international meeting operations, risk assessment and crisis management.

Floor Plan Development Instructor: Charlotte Pearson, CEM, joined Freeman in 2011 as Senior Business Development Manager in the Freeman Las Vegas branch. Freeman is the premier provider of integrated marketing solutions for face-to-face events. Charlotte is responsible for sales management, strategic sales planning, and pre-show site/post-show support on over 30 tradeshows per year. Charlotte is an active member of IAEE since 1992 and is the current Chairperson of the CEM Commission. Charlotte also served on the IAEE Education Committee from 2008 through 2012 and was Chairperson in 2011. She is an educator on the CEM Faculty with IAEE and teaches several times a year in the United States and internationally in Taiwan, Korea and Azerbaijan.



Date:                   8 April 2015

Courses:            Event Marketing, Finance, Budgeting and Contracts and Selecting Service                                                          Contractors

Time:                   8:30am – 5:00pm

Cost:                    $250

Location:          Co-Location with ASAE Springtime at the Walter E. Washington Convention Center                                     in Washington, D.C.


Event Marketing Instructor: Donna Jarvis-Miller, CMP, CEM, is the Director, Membership Operations and Events of the American Public Human Services Association in Washington, D.C. Donna has nearly 20 years of experience in show production, exhibit and sponsorship sales and event and conference management. Her work with for-profit and not-for-profit organizations in sales and development has afforded her the opportunity to work in a wide variety of venues and events.  She consistently builds relationships with vendors, marketing partners, exhibitors and association members to create synergies that become winning formulas for successful events.

Finance, Budgeting and Contracts Instructor: Robert (Bob) McLean, CPA, is PPAI’s executive vice president.  He was hired in June 2008 as chief financial officer and is responsible for finance and administration, information technology and the Promotional Products Education Foundation. In October 2011, Bob was promoted to EVP and assumed responsibility for all revenue-producing products and services at PPAI. These include the business development, membership sales, trade shows, publications, and education and certification departments.

Selecting Service Contractors Instructor: Dennis Sharland, CEM is Senior Manager of Expositions and Advertising for the Air Force Association. He is a seasoned and certified trade show professional with almost 20 years of experience. He has had the opportunity to experience all sides of the industry in venues across the U.S., as well as Europe and Australia, on shows with as few as 20 exhibitors to those with more than 1,000. Dennis now manages two of the most well regarded trade shows in the aerospace and defense market, having taken them from floor plans printed on foam core and exhibit guides produced in-house to interactive floor plans that are available 24/7 and a professionally produced guide worthy of repeat sponsorship.

Registrants will receive an email approximately two weeks prior to the start of the course containing instructions for downloading the course material. Please make sure the email address you use when registering is the same email address you will use for correspondence. Once you register, your email address will become your User Name. If there are any changes to your email address between the date you register and the date the course begins, please notify the CEM Program Manager at cem@iaee.com or 1+ (972) 687-9224.

IAEE HQ Announcement


We are pleased to announce that our 2015 Call for Presentations is now open! We encourage you to submit a proposal (or multiple) for consideration by our Education Committee.

To submit a proposal, please follow the link below and create an account.

IAEE – 2015 Call for Presentations


Submission Deadline:   20 March 2015