Greetings Chapter Members:

We have ended the 2nd Quarter of 2017, and it’s been quite a busy and Fun year so far:

We launched our Community Service Committee with 2 outstanding projects that took place in May and June.  First we had a “Spring Cleaning” Clothing Drive with slightly used business attire brought in to the May luncheon and donated to Friends of Guest House (for Women) and Strive DC (for Men).  There were so many GREAT articles donated that FOGH had to load them into a van and yours truly followed with a car loaded (both the trunk and the back seat!)  We also had to make a couple of trips in to DC to deliver the men’s clothing.  These donations will make a tremendous difference in the lives of the people these organizations serve.  THANK YOU DC Chapter!  

In June, we had a shift of 22 people that came out to the Capital Area Food Bank in DC and sorted meat products to be delivered to homeless shelters and food kitchens in the area.  There will be additional Community Service projects throughout the rest of the year.  Let’s see if we can get more of the great people of this chapter involved!

Also in June, after listening to the suggestions of many of the members, we held our FIRST evening educational event!  It was held at, and sponsored by the Kaiser Permanente Center for Total Health located in Washington DC.  I have to say:  What started as an educational session, turned into a PARTY!  Many thanks to those of you that came out and made this inaugural event such a success.  The Board will be evaluating how to incorporate more of the same throughout the year.

Our Chapter website is growing!  We now have allotted space for banner ads to be placed on our homepage that link directly to the advertisers’ website.  There are still plenty of slots left!  If you’re interested please contact our Chapter Administrator, Michael Romero.

Again:  If anyone is interested in writing an article for our blog, Capitol Ideas, please contact Mary Higham, Director of Communications & Outreach.  She is working diligently in putting content on our blog and Social media pages – Check them out.  You can find Mary, as well as, any of the Board of Directors on the website.  We would love to hear from you!

I would be remiss if I didn’t say “Thank You” to YOUR Board of Directors, who are making things happen and shaking things up.  It is a pleasure to work with you all, but more importantly:  It is an HONOR to serve this great Chapter…

B. Murphy, CEM
DC Chapter Chair


EnventU: Cultivating the Next Generation of Live Event and Expo Professionals




How did you land your first job in the events industry? If you’re like me and many of my colleagues, you may have “fallen” into the profession. But how different might your career have been if you had access to a purposeful pathway to help you discover, explore and pursue your interests in events and expos earlier — perhaps even in high school? EnventU, a non-profit education initiative that I launched two years ago, serves exactly that purpose.

EnventU provides opportunities where traditionally there have been few for both young people and event professionals.

Through EnventU, public high school students from underserved communities get an up close and hands-on look at the events industry. Business leaders and technical professionals guide students as they produce a real event for a local client. Students learn about and make decisions regarding catering and decor, audio and visual needs, lighting, graphic design and more over ten weeks. Since the inaugural session in 2015, participating sophomores and juniors have created and/or staffed corporate holiday events, trade shows and expos, professional conferences, and even a 3,500-attendee rock concert.

It has been said that the best way to cultivate leadership is to expose learners to great leaders. EnventU makes it easy for industry veterans to inspire the next generation of event professionals as guest speakers and mentors or as guides through the inner-workings of their businesses during vendor field trips. Some of

the initiative’s partners have even created unique opportunities for learning for some of the most promising participants.




In April, EnventU partnered with InfoComm International® to provide students from Columbia Heights Educational Campus (CHEC) in Washington, D.C. with hands-on in-classroom presentations, a virtual audiovisual learning opportunity and the chance to win an all-expenses paid trip to Orlando, FL to attend the 2017 InfoComm Annual Convention June 14-16, 2017.

Fifty CHEC students received a crash course on the A/V industry, its businesses, career opportunities, and innovative technologies. Three students who participated in the classroom presentations, completed the 10-hour, self-paced virtual course and wrote an essay to demonstrate their understanding of A/V’s critical role in creating a successful event were chosen to receive the all-expenses-paid trip to Orlando. Summit Event Productions, a boutique lighting design and production firm, and DAL Productions sponsored the student’s travel.

As we develop the curriculum for EnventU’s third fall season, we invite more event and exhibit producers, buyers, sellers and industry vendors to join us in providing enriching learning experiences for students who might not otherwise receive such opportunities.

For more information about EnventU, visit or follow us on Twitter @EnventUOrg.


Latoya Lewis


Latoya Lewis

Chief Executive Officer


Greetings from the Chair

From The Chair:

Greetings! For those of you who missed our January luncheon and Town Hall Meeting, I would like to send a “recap.”

2017 is a year of “Transformation, Transparency, and Giving Back.” The Chapter is undergoing many changes this year, starting with a new Chapter Administrator, new Photographer, new AV provider, new Registration company, new website, and a new expanded Board of Directors, which I am honored to Chair.

This is Your Chapter, and your Board of Directors. On the chapter website will be listed the members of the Board along with the committees they chair. If you have any suggestions on the things that the Chapter is involved with please feel free to reach out to anyone on the Board.

Our Chapter Charity for 2017 is an organization known as FRIENDS OF GUESTHOUSE. Founded in 1974, Friends of Guest House is a 501(c)(3) charity that helps Northern Virginia women successfully reenter the community from incarceration. Their website is: This group of people, in my humble opinion, is a community of women who are overlooked or forgotten, unless it directly impacts one’s family. (as it did my own) We had an opportunity to hear from the Executive Director and other staff from FOGH, but the most compelling presentation came from a woman who, by the time this article is written, was graduating from the program and moving into her own living quarters – with a new job, and having opened her 1st bank account!

On the heels of that presentation, and a couple of financial pledges from one of our Vendors and myself, we are on track to try and raise some significant dollars to present to FOGH at our November luncheon. When you come to our luncheons or special events, please “dig a little deeper” knowing that your dollars will go directly to this worthy charity.

Lastly, the DC Chapter will be forming a Community Service committee to explore other ways that we, as a chapter, can GIVE BACK to the communities in which we live and work.

Yes, 2017 will be a good year – we’ve gotten off to a great start, and I’m looking forward to serving as your Chapter Chair, working along with some of the finest people in the world!





B. Murphy , CEM

Fern National Sales Manager

[O] 781-519-5013

[M] 703-867-0597

IAEE DC Chapter February Luncheon

IAEE D.C. Chapter Luncheon

(Friday, February 10, 2017, Maggiano’s, Washington, DC

11:45 a.m. – 12:30 p.m. Networking Reception

12:30 p.m. – 2:00 p.m. Luncheon and Education Program

Topic: Speaker/Title/Company: Barbara A. Myers, CAE, Chief Executive Officer of IMN Solutions, a global, full-service association, meeting and event management company located in the Washington, DC area.

Description: Key Trends for 2017 and Success Strategies for Planners in the Shared Economy This session will provide an overview of key trends for organizations going into 2017 with a special focus on the impact of the sharing economy on the events and exhibition industry. Whether it’s Airbnb, Uber or Sharing Cities Network, the sharing economy is creating new business models and forcing for-profit

businesses to adapt or fall behind. The same will hold true for the exhibition and events industry without the right strategies and plans. Born out of the recession and developing values, the sharing economy has evolved into a formidable movement. The list of companies active in the sharing economy is long, growing, and global. It touches all sectors, and utilizes network-enabled sharing to connect users and reduce hassle and costs. The sharing economy’s “triple bottom line” (financial, environmental, and social) aligns well with exhibition and events industry and there are already success stories. Exhibition and event professionals are just now at the precipice of embracing the sharing economy are are working understand how this economy will impact exhibition and event design, implementation, execution and strategies to extend networks and connect people and resources. Our industry has yet to tap into the full potential of the sharing economy. This session will explain what the sharing economy is, its implication on the exhibition and events industry and what organizers can do to leverage the shared economy for greater success.

Speaker: Barbara A. Myers, CAE CEO, IMN Solutions Phone: 386.235.3551 Email:

Register Here 


Important Dates:

Luncheon: Friday, February 10, 2017

Pre-registration Deadline: Wednesday, (marketing to complete)

Pre-register and save!

Pre-Registration Fees:

Chapter Members: $40.00

Non-members: $45.00

Onsite Registration Fees:

Chapter Members: $50.00

Non-members: $60.00

After the deadline, we will gladly register you onsite; however, please make every attempt to pre-register so the Chapter can provide correct guarantee numbers to the venue. We make every effort to accommodate all onsite registrants, but if the number exceeds the capacity of the venue, we won’t be able to accommodate additional onsite registrations.

Address for Lunch Location – Chevy Chase Pavilion, 5333 Wisconsin Avenue, NW, Washington, DC 20015

Metro – Friendship Heights Station, Red Line

Parking – Chevy Chase Pavilion Parking, 5335 Wisconsin Avenue, NW, Washington, DC

(202) 464-2900

Upcoming Chapter Special Events

Saturday, June 18, 1:00-4:00 p.m.  – The Capital Area Food Bank – we need 25 volunteers for this event.  It’s a way to give back to our community – Please contact B. Murphy at if you’d like to volunteer for a few hours of service.


Wednesday, July 27, 5:30-8:30 p.m. – Pinstripes Bowl in Georgetown – Suppliers grab a team of 6 for $400.  Teams fill quickly – don’t delay.  Registration details coming soon.  Sponsored by Peppermill Casino Reno

Logo Black Peppermill Resort Spa Casino Reno


Thursday, August 25, 5:30 – A Night at Nats Park – Our Summer Networking Event and what could be better than a night under the stars to watch the Nationals take on the Orioles.  Reception from 5:30-7:00 with the game to follow.  Homerun Sponsor:  TMS; Batter Up Sponsors:  Visit Anaheim and Visit Baltimore



Wednesday, September 21 – Karaoke at Rock It Grill in Alexandria –  a favorite every year and every year it is packed with “singers”.  Perhaps there’s a Voice contestant in our midst!  Sponsored by Visit Raleigh

Raleigh logo color.jpg


Saturday, November 12, 1:00-4:00 p.m. – The Capital Area Food Bank – again we’ll need 25 volunteers for this event.  During the holiday season, let’s try to remember those in need.


Tuesday, December 6, 5:15-6:45 p.m. – Expo Expo DC Chapter Reception – Anaheim Convention Center – Room TBD – What a great way to end the year with the best party of the year!  Sponsored by Fern Expo


Mark your calendars – we hope to see you there.

Thank from your,

IAEE DC Chapter Board



IAEE DC Chapter May Luncheon

May 13, 2016| Clyde’s at Gallery Place | Washington, DC
IAEE D.C. Chapter Luncheon

11:45 a.m. – 12:30 p.m. Networking Reception

12:30 p.m. – 2:00 p.m. Luncheon and Education Program



 Exhibition Industry Outlook and New CEIR Data Analysis Tool Improvements.          


 Brian Casey, CEM, President & CEO, Center for Exhibition Industry Research (CEIR)


 CEIR has been working on some ground breaking tools that will assist the organizer with deeper analysis of their exhibition.  This session will offer insights into the latest CEIR Index Data, an overview of CEIR’s new Event Performance Calculator as well as an overview on how best to utilize CEIR’s research.      




Important Dates

Luncheon:                                            Friday, May 13, 2016

Pre-registration Deadline:                Wednesday, May 11, 2016                                                                                        (11:59 p.m. EST)


Pre-register and save!


Pre-Registration Fees:

Chapter Members:          $40.00

Non-members:                $45.00


Onsite Registration Fees:

Chapter Members:          $50.00

Non-members:                $60.00


Please note:  There has been an increase in the onsite registration fees. The price for Chapter Members is now $50, and $60 for Non-Members.

After the deadline, we will gladly register you onsite; however, please make every attempt to pre-register so the Chapter can provide correct guarantee numbers to the venue. We make every effort to accommodate all onsite registrants, but if the number exceeds the capacity of the venue, we won’t be able to accommodate additional onsite registrations. 

Special meal requests will only be honored during the pre-registration process.

 Click  to Register 





707 7th Street NW, Washington DC 20001/Between G & H Streets


FROM GEORGE WASHINGTON PARKWAY (NORTH) Take the Parkway south to the Roosevelt Bridge. Cross the Roosevelt Bridge and stay on Constitution Avenue. Go to 7th Street, NW and turn left. Go 5 blocks north. We are on the right between G & H Streets, NW.


FROM ALEXANDRIA Take the George Washington Parkway north to 395 North (toward Washington). Cross the 14th Street Bridge and continue straight on 14th Street. Go through 3 stoplights and turn right on Constitution Avenue. Proceed to 7th Street, NW and turn left. Go 5 blocks north. We are on the right between G & H Streets, NW. FROM 395 NORTH Take 395 and cross the 14th Street Bridge and continue straight on 14th Street. Go through 3 stoplights and turn right on Constitution Avenue. Proceed to 7th Street, NW and turn left. Go 5 blocks north. We are on the right between G & H Streets, NW.


FROM ARLINGTON Take Route 50 to Memorial Bridge. Cross the bridge and stay in the left lane. Follow around the Lincoln Memorial until road ends in a left hand turn. Go to the stoplight at Constitution Avenue and turn right. Go to 7th Street, NW and turn left. Go 5 blocks north. We are on the right between G & H Streets, NW.


FROM 95 SOUTH Take 95 South to the Beltway 495 West (Silver Spring). Follow the Beltway to the Connecticut Avenue exit. Turn left at light onto Connecticut Avenue and follow it around Chevy Chase circle and keep south until L Street. Turn left onto L Street, NW and follow it until 7th Street, NW. Turn right onto 7th Street and continue for 5 blocks. We are between G & H Streets, NW.


FROM THE BALTIMORE/WASHINGTON PARKWAY FROM BALTIMORE Take 295 South from Baltimore. Follow signs to New York Avenue. Take New York Avenue to 7th Street and turn left. Continue 4 blocks and we are on the left between G & H Streets, NW.


FROM SOUTHERN MARYLAND Take 295 North to the South Capitol Bridge. Cross the bridge and go to the 395 South entrance ramp. Take the 6th & 7th Street Exit. Follow 7th Street up 8 blocks to Gallery Place.


FROM BETHESDA/GAITHERSBURG/FREDERICK/ROCKVILLE Take Wisconsin Avenue South and turn left on K St, NW. Turn right on 7th Street, NW. Clyde’s is on the left between H & G.


METRO STATIONS Gallery-Place Chinatown Station (Green, Red, and Yellow Line): From the station walk north on 7th St. NW towards G St. NW, the restaurant will be on the right. Metro Center Station (Blue, Orange, and Red Line): From the station walk east on G St NW toward 11th St NW, then turn left at 7th St NW. The restaurant will be on the right.


PARKING: Parking available in the Gallery Place garage.

IAEE DC Chapter WLF Reception

IAEE DC will host its Annual Spring Reception in conjunction with the IAEE Women’s Leadership Forum.

WLF 2016.png

On April 25, 2016 the Washington, DC Chapter of IAEE will be hosting a reception to welcome the participants of IAEE’s Women’s Leadership Forum.  It will be held at the Walter E. Washington Convention Center Salon B,  located at 801 Mount Vernon Place, NW Washington, DC 20001, starting at 5:00 PM.

This event is made possible by the generous sponsorship of the Greater Ft. Lauderdale CVB, and their hotel partners.


The reception is open to all participants of the Women’s Leadership Forum for FREE.  It is also open to members of the DC Chapter and guests for a nominal fee.



Important Dates

Event Date: April 25, 2016 from 5:00 – 7:00 PM

Pre-registration Deadline:  April 22, 2016 @ 5:00 PM

Cost is:  Free for attendants of WLF

For those not attending WLF, Cost is:  $30.00 for IAEE members; $40.00 for non-members and on-site registration.



Walter E. Washington Convention Center

Salon B

801 Mount Vernon Place, NW

Washington, DC 20001

(202) 249-3000

Show Our Support: Karen Miller



Our IAEE DC Chapter Member, Past IAEEDC Chair, and friend, Karen Miller and her family had a serious house fire that has left them in much need of some love and support. In an effort to show her how much we love and support them, we have set up a Go Fund Me account

Please share this link with our other chapter members and industry friends to help Karen out.


10608191_696899360403664_6132905363406084028_ophoto 2


IAEE DC YP Happy Hour

Our first 2016 IAEE DC Chapter Young Professionals DC Chapter happy hour is this Wednesday @ Iron Horse Taproom in Chinatown DC.  Please invite along Young Professionals in your organization! Come meet peers and network with other DC area IAEE YP’s!


Date: Wednesday March 16, 2016 @ 5 – 8pm
Address: Iron Horse Taproom – 507 7th Street NW Washington DC (Chinatown)
Questions? Alex Land 202.286.8965 or


RSVP Here:

An Alternative To Exhibitor Roi: Roo (Return On Opportunity)

Rob Hamlin, Director of Exhibition Solutions, Ungerboeck Systems International

What is ROO?

Using a traditional model of calculating and measuring ROI is not always an effective approach for determining the value that a given event provides for an exhibitor, mostly because it is difficult to point at a given sale and clearly say that it was the direct and sole result of a meeting at that event.

An exhibitor’s prospects are typically touched again and again by a variety of marketing efforts, any or all of which may all have contributed to that final sale.

Yet, at the same time, exhibiting companies today are asking for more and more support in justifying their spend at your event. So what are the alternatives and how can we satisfy their needs?

We like the concept of ROO, or: “Return On Opportunity”.  ROO is an approach for determining an exhibitors’ potential opportunity available at a given event and can be used to gauge value and budget for their participation.


How is ROO Calculated?

There are a number of opinions on how to best do this, and ultimately it comes down to an exhibitor’s own ideas of what’s important, but three elements are critical to any calculation:

  1. An understanding of an exhibitors’ needs and goals on the part of the event provider, and specifically, the event sales team.
  2. That detailed (as detailed as possible) information about the attendees is available to the exhibitors.
  3. That exhibitors have tools for capturing and measuring connections and engagement at an event. This is the “proof” part.

With these three elements most exhibitors can build out a strong justification for attending a given event, as well as determining how much they will spend.


How do We Provide This for Exhibitors?

Number 1 – An Understanding of an Exhibitors’ Real Needs and Goals. This is perhaps the most critical piece because it goes to their subjective “feelings” about an event.  If they are able to say to themselves “These people really understand my needs – They understand me” then you’ve got an exhibitor for life.  (Well almost – you still need to deliver value!)

A few things involving your salespeople and the sales systems they use are essential here:

  • Willingness on the part of your sales team to, in the first place, ask the questions that are required to truly understand the exhibitors’ needs;
  • A great CRM (Customer Relationship Management) system that understands events, tracks all of this information, and can manage one exhibitor over several engagements, and;
  • Willingness on the part of your sales team to use this information in their sales process.


Number 2 – Making Detailed Attendee / Prospect Information Available to Exhibitors. This is a tough one in some respects because we’re historically inclined to keep that information private.  We want to protect our attendee database, and we fear that the information could actually be perceived negatively.

It’s a tough call, but many would argue that this level of transparency will become the “new norm” as both exhibitors and attendees look for their best value propositions.


Number 3 – Tools for Capturing and Measuring Engagement.  This is a bright spot in the equation.  New technologies for capturing a prospect’s information, tracking their behaviors and preferences on the event floor, and understanding an attendee’s own goals and preferences, are all getting cheaper and better.

Again, a CRM is critical here for managing and accessing key contact information, and check out all the new tools, especially blue-tooth badging, for tracking attendee behavior.


Wrap Up

So, ROO is a pretty simple equation but perhaps a better approach than ROI when we’re looking to quantify value for exhibitors.  And even if you’re not using that term, I think we can all agree that providing the pieces described above will help drive sales and retention on the exhibitor side.